Across industries, HR leaders, business owners an executives are confronting a new reality. As an industry vanguard, ADP is leading the way to meet these new demands. Not only has ADP expanded its offering. I redefined the ADP brand with the goal to become a brand of distinction, occupying a unique place in the minds of buyers and customers alike.

Always designing for people

The new visual system is an extremely powerful way to communicate the ADP brand. With these changes, I worked on a new visual system and created the ADP microsite that is the primary landing destination for all of the ADP campaign launch materials.