GBB Kitchen, a new grub-centric spot that opened this April in Cheongdam-dong in South Korea might have more than one foodie scratching his or her head in confusion.

“It is a playground for gourmands who love food,”

In short, GBB, which stands for “Good Better Best,” is not a cooking school or an eatery in the traditional sense.  GBB is a space that would showcase a sort of lifestyle, a place where grown-ups could play, where brunch would feel like one was visiting a friend’s place.